Must-have book for designers: Los logos 8

Los logos 8
We’ve talked about picture and graphic styles plenty. Let’s turn out attention towards another favorite design manifestation of mine: logos. I find them to be a very difficult and complex part of branding, that can make or break a business.
Gestalten is a famous German book publisher championing visual content from graphic design, in particular. Now, if we piece these two together we get the newest edition of Los Logos, the 8th one in the series. It was launched in September of last year but now is still an excellent time to bring it to your attention.
The collection is a guide for designers, brand managers or marketing strategists inside the world of contemporary logo designs. It explores examples from around the world, with insights on creative processes, advancements and, of course, trend predictions. It’s motivation on steroids, with interviews that reveal approaches from both big brands and small, undiscovered studios.
The book is perfectly curated, with an fantastic layout, constituting a necessity for any professional in the industry wanting to understand the evolution and status quo of the logo.
Therefore, Los logos 8 should be on your desk right now as an vital guide to turn to. Anytime you feel like you’re running out of creative juices, this 400-page book will stimulate it up again.

Cover by: Birgit Palma

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